ROOT & SPROUT
CPG SALES
ABOUT ROSEABELLEWith more than a decade of expertise in CPG Sales, I've perfected my craft in elevating brands across national retail accounts and through strategic distribution partnerships. My enthusiasm lies in championing and selling innovative, health-conscious food and beverage products aligned with your brand’s vision. Whether it's through hourly consultations, project-based collaborations, or extended retainer agreements, I provide customizable sales support tailored to your growth goals.
Services Available
Flexible support to meet your sales objectives and budget.
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· Sales Strategy Review & Recommendations
· Creation of 1-3 year sales plan
· Sales Team Expansion guidance and support
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· Support development of Go-to-Market plan
· Identify, align, and execute a focused channel strategy: Natural, Conventional, Mass, Club, C-store, Drug, Online
· Distributor build out: UNFI, KeHe, and regional distributor & DSD
· Planning support for industry & Distributor trade shows
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· Account Management for new & existing accounts, including assistance with customer specific promotional & shopper marketing plans
· Key meeting preparation support and attendance as needed
· Create promotional and trade spend guidelines
· Creation & enhancement of selling materials: sales presentation templates, tiered pricing lists, sell sheets
· Utilization of available category, brand, and consumer data insights
· Leverage fact-based selling using data (consumption, shipment, & distributor POS)
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· Shop for national, regional or account/channel specific brokers
· Interview, negotiate and execute new broker partnerships
· Brand onboarding of entire broker team, business managers, account managers
· Attendance at key broker trainings and meetings
· Review & enhancement of any existing & opportunity broker promotional support
For more information and to set up a free 30 minute consultation, please compete this form.
Brand Experience:
